Live Nation arranged for the delivery of almost 90,000 Metallica tickets to scalper sites… artificially spiked costs to fans.
Live Nation is already doing damage control on this one, though this is the second time the company and its Ticketmaster subsidiary have been caught directly placing tickets onto scalper websites.
In this latest episode, Live Nation president of U.S. concerts Bob Roux was secretly recorded while facilitating the direct transfer of roughly 88,000 Metallica tickets to aftermarket sites. According to Billboard, which obtained the secret recording, the direct transfer was arranged at the behest of Metallica itself, which stood to benefit enormously from the elevated ticket prices (as did Ticketmaster).
The loser in the scheme were Metallica fans, who ended up paying sharp premiums for tickets that weren’t available on primary ticketing channels.
Billboard noted the recording itself dates back to February of 2017, just prior to the announcement of Metallica’s World-wired North American tour. Billboard did not embed the recording into its report, and serious questions of legality surround the release of such a tape. Regardless of the legalities, however, the cat is out of the proverbial bag on this one.