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On-Air » Blogs
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Fri, April 11, 2014

The original Locos Taco idea from 1995.....

A group of former advertising interns are claiming that the Doritos Locos Taco from Taco Bell, which has made Taco Bell more than $1 billion since its launch in 2012, was their idea. In a photo they say was taken nearly 20 years ago, the former interns hold an mock-up ad for the Doritos Taco, which is an idea they say was born at a 1995 competition when they were interning for Taco Bell’s then ad agency. The former interns even claim their idea used the flavors Cool Ranch and Nacho Cheese, which are the same two flavors you can buy in taco form at Taco Bell today. The irony was that the interns’ idea fell flat at the time and the group lost the competition.

So, will they sue? One of the interns said that, “I’m sure I signed away that anything I pitched to them was their property anyway,” “I would just like someone to recognize that it was a good idea."

Still, a nice pat on the back, and perhaps a small monetary award would be a nice touch, no?

The idea that won the contest --- was something called “Mexitizers."