Mon, February 10, 2014
It's another week...and that means more new rock on your radio. Every week, there are so many new songs released and being pushed to radio stations by a slew of record companies and many independent labels all looking for airplay. It's impossible to play everything, so it's a matter of finding the best new rock available. Sometimes, things are hyped to death and fail to impress and others are hits that are somewhat of a surprise. Which leads us to the single by the unsigned band, Cry To The Blind called "Wrecking Ball". Yes, THAT "Wrecking Ball". The smash pop song recorded by Miley Cyrus.
I'd been sent the Cry To The Blind video and hadn't watched it. I'd never heard the original pop hit by Cyrus. I knew about the song, but I don't give pop music too much of my time. So, when I got around to watching the video and hearing their version, it was simply a new rock song to me. I had no way to judge if it was a good cover or not, since I had never heard Cyrus' hit. But, all I listened for was the music. The song. It was good. This song was really good. I played it for the airstaff - and everyone liked it. So, for fun - I played it on the air. INSTANT reaction - and, all of it positive.
Then, James Patrick asked if he could throw it on the next morning becasue he was getting requests for it. Same for Matt Murphy. At the time, I had no intentions of actually PLAYING the song in any normal rotation, I just threw it in on a whim. But, the response we were getting was unusual. After kind of flirting with the song for a week with airplay here and there between JP, myself and Matt and 98% of the phone calls/Facebook/email comments were positive, I decided to offically add the track and play it. We'll get some hate calls for sure, but the majority seem to be in favor of us playing the song.
It goes to show that the smallest of bands - unheard of bands - can get airplay with the right song. It doesn't matter if you're on a major label or the smallest of little record company signs your band. Lightning can strike. In the case of Cry To The Blind, this one song has gotten their name out and they are getting some airplay on a handful of radio stations. Will this song breakout nationally? Probably not. But, if it's working - then why not play it?