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Iowa Is Looking For a New Slogan…Any Ideas?

By Tim Martin Mar 1, 2021 | 12:12 PM

Iowa, Fields of Opportunities.

When you drive into the state from whatever side, you will see that old sign that says ‘Welcome to Iowa’ and then the slogan down at the bottom that says ‘Fields of Opportunities.’

I mean, it’s a good slogan, but even I can agree that the signs look kind of old…they could use a ‘refreshed’ look! According to a story from the Waterloo/Cedar Falls Courier: a Senate Commerce subcommittee hearing last week on a bill introduced that seeks a $350,000 state general fund appropriation to remove Iowa’s current 68 highway welcome signs and replace them with new “different and distinct” message boards.

So here is the question…what should our new state slogan be?